Swarovski was founded in 1895 by Daniel Swarovski in Wattens, Tyrol and is today the world's leading producer of precision-cut crystal. To date, more than 110 years later, Swarovski has remained a family business, now run by the fourth and fifth generations of the descendants of Daniel Swarovski.
For the Swarovski Crystal Worlds multimedia artist André Heller designed 14 subterranean Chambers of Wonder, dedicated to the versatile artistic interpretation of the crystal matter. The result is a universe of discoveries. It is a place you never seen twice in the same way.
The Giants game plan lures throughout the year with a varied program of events and leisure. As sparkling shopping landscape, the Crystal Stage, combines all Swarovski product range, in a room. The CAFÉ-terra, offers culinary delights, international and seasonal food. And above ground, around the head of the giant, a large park area extends full of surprises. A unique attraction in Tyrol offers.
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